{
  "feed": {
    "slug": "competitor-watch",
    "title": "Competitor watch — activewear & athleisure",
    "description": "What ten major DTC activewear brands are doing to their catalogues, from their own logged-out storefronts — every launch, price move, discount and sell-out, plus a roll-up per brand carrying SKU count, average price and percent on sale. Gymshark, Alo Yoga, Adanola, TALA, Oner Active, YoungLA, NVGTN, Born Primitive, Buffbunny and Darc Sport, priced in their own currencies and never converted.",
    "url": "https://scraper.io/feeds/competitor-watch",
    "access": "gated",
    "isAccessibleForFree": false,
    "license": "https://scraper.io/terms",
    "creator": {
      "name": "Scraper.io",
      "url": "https://scraper.io"
    },
    "recordCount": 6323,
    "rowsIncluded": 25,
    "dateModified": "2026-09-04",
    "runDate": "2026-09-04",
    "temporalCoverage": null,
    "note": "gated — subscribe for full"
  },
  "columns": [
    {
      "key": "brand",
      "label": "Brand",
      "type": "entity"
    },
    {
      "key": "product",
      "label": "Product",
      "type": "text"
    },
    {
      "key": "change",
      "label": "Change",
      "type": "badge"
    },
    {
      "key": "price",
      "label": "Price",
      "type": "money"
    },
    {
      "key": "delta",
      "label": "Δ %",
      "type": "number"
    },
    {
      "key": "seen",
      "label": "Seen",
      "type": "date"
    },
    {
      "key": "currency",
      "label": "Ccy",
      "type": "text"
    },
    {
      "key": "previous_price",
      "label": "Was",
      "type": "money"
    },
    {
      "key": "compare_at",
      "label": "Compare at",
      "type": "money"
    },
    {
      "key": "discount_pct",
      "label": "Discount %",
      "type": "number"
    },
    {
      "key": "stock",
      "label": "Stock",
      "type": "text"
    },
    {
      "key": "basis",
      "label": "Basis",
      "type": "text"
    },
    {
      "key": "row_kind",
      "label": "Row",
      "type": "text"
    },
    {
      "key": "product_type",
      "label": "Type",
      "type": "text"
    },
    {
      "key": "variants",
      "label": "Variants",
      "type": "number"
    },
    {
      "key": "in_stock_variants",
      "label": "In stock",
      "type": "number"
    },
    {
      "key": "sku_count",
      "label": "SKUs",
      "type": "number"
    },
    {
      "key": "avg_price",
      "label": "Avg price",
      "type": "money"
    },
    {
      "key": "on_sale_pct",
      "label": "On sale %",
      "type": "number"
    },
    {
      "key": "sold_out_count",
      "label": "Sold out",
      "type": "number"
    },
    {
      "key": "launches",
      "label": "Launches",
      "type": "number"
    },
    {
      "key": "social_posts",
      "label": "Posts",
      "type": "number"
    }
  ],
  "rows": [
    {
      "id": "cw:adanola:14866858541429",
      "brand": "Adanola",
      "product": "Pilates Grip Socks - Light Grey Melange",
      "change": "sold_out",
      "price": "GBP 14",
      "delta": "",
      "seen": "2025-02-11",
      "currency": "GBP",
      "previous_price": "",
      "compare_at": "",
      "discount_pct": "",
      "stock": "sold_out",
      "basis": "stated",
      "row_kind": "product",
      "product_type": "Accessories",
      "variants": "1",
      "in_stock_variants": "0",
      "sku_count": "",
      "avg_price": "",
      "on_sale_pct": "",
      "sold_out_count": "",
      "launches": "",
      "social_posts": "",
      "source_url": "https://adanola.com/products/grip-socks-light-grey-melange",
      "last_changed": null
    },
    {
      "id": "cw:adanola:14874006651253",
      "brand": "Adanola",
      "product": "Varsity Sweat Shorts - Coffee Bean/Marshmallow White",
      "change": "sold_out",
      "price": "GBP 40",
      "delta": "",
      "seen": "2025-04-11",
      "currency": "GBP",
      "previous_price": "",
      "compare_at": "",
      "discount_pct": "",
      "stock": "sold_out",
      "basis": "stated",
      "row_kind": "product",
      "product_type": "Shorts",
      "variants": "7",
      "in_stock_variants": "0",
      "sku_count": "",
      "avg_price": "",
      "on_sale_pct": "",
      "sold_out_count": "",
      "launches": "",
      "social_posts": "",
      "source_url": "https://adanola.com/products/varsity-sweat-shorts-coffee-bean-marshmallow-white",
      "last_changed": null
    },
    {
      "id": "cw:adanola:14874006815093",
      "brand": "Adanola",
      "product": "Varsity Sweat Shorts - Midnight Blue/Marshmallow White",
      "change": "sold_out",
      "price": "GBP 40",
      "delta": "",
      "seen": "2025-04-15",
      "currency": "GBP",
      "previous_price": "",
      "compare_at": "",
      "discount_pct": "",
      "stock": "sold_out",
      "basis": "stated",
      "row_kind": "product",
      "product_type": "Shorts",
      "variants": "7",
      "in_stock_variants": "0",
      "sku_count": "",
      "avg_price": "",
      "on_sale_pct": "",
      "sold_out_count": "",
      "launches": "",
      "social_posts": "",
      "source_url": "https://adanola.com/products/varsity-sweat-shorts-midnight-blue-marshmallow-white",
      "last_changed": null
    },
    {
      "id": "cw:adanola:14880948126069",
      "brand": "Adanola",
      "product": "Puffer Pouch - Light Pink",
      "change": "sold_out",
      "price": "GBP 16",
      "delta": "",
      "seen": "2025-06-26",
      "currency": "GBP",
      "previous_price": "",
      "compare_at": "",
      "discount_pct": "",
      "stock": "sold_out",
      "basis": "stated",
      "row_kind": "product",
      "product_type": "Accessories",
      "variants": "1",
      "in_stock_variants": "0",
      "sku_count": "",
      "avg_price": "",
      "on_sale_pct": "",
      "sold_out_count": "",
      "launches": "",
      "social_posts": "",
      "source_url": "https://adanola.com/products/puffer-pouch-light-pink",
      "last_changed": null
    },
    {
      "id": "cw:adanola:14880948486517",
      "brand": "Adanola",
      "product": "Tortoise Hair Clip - Brown",
      "change": "sold_out",
      "price": "GBP 12",
      "delta": "",
      "seen": "2025-06-26",
      "currency": "GBP",
      "previous_price": "",
      "compare_at": "",
      "discount_pct": "",
      "stock": "sold_out",
      "basis": "stated",
      "row_kind": "product",
      "product_type": "Accessories",
      "variants": "1",
      "in_stock_variants": "0",
      "sku_count": "",
      "avg_price": "",
      "on_sale_pct": "",
      "sold_out_count": "",
      "launches": "",
      "social_posts": "",
      "source_url": "https://adanola.com/products/hair-clip-tortoise",
      "last_changed": null
    },
    {
      "id": "cw:adanola:14880948617589",
      "brand": "Adanola",
      "product": "Socks - White/Pink",
      "change": "sold_out",
      "price": "GBP 10",
      "delta": "",
      "seen": "2025-06-26",
      "currency": "GBP",
      "previous_price": "",
      "compare_at": "",
      "discount_pct": "",
      "stock": "sold_out",
      "basis": "stated",
      "row_kind": "product",
      "product_type": "Accessories",
      "variants": "1",
      "in_stock_variants": "0",
      "sku_count": "",
      "avg_price": "",
      "on_sale_pct": "",
      "sold_out_count": "",
      "launches": "",
      "social_posts": "",
      "source_url": "https://adanola.com/products/socks-white-pink",
      "last_changed": null
    },
    {
      "id": "cw:adanola:14880948650357",
      "brand": "Adanola",
      "product": "Adanola Water Bottle 950ml - White",
      "change": "sold_out",
      "price": "GBP 36",
      "delta": "",
      "seen": "2025-06-26",
      "currency": "GBP",
      "previous_price": "",
      "compare_at": "",
      "discount_pct": "",
      "stock": "sold_out",
      "basis": "stated",
      "row_kind": "product",
      "product_type": "Accessories",
      "variants": "1",
      "in_stock_variants": "0",
      "sku_count": "",
      "avg_price": "",
      "on_sale_pct": "",
      "sold_out_count": "",
      "launches": "",
      "social_posts": "",
      "source_url": "https://adanola.com/products/adanola-water-bottle-950ml-white",
      "last_changed": null
    },
    {
      "id": "cw:adanola:14884261953909",
      "brand": "Adanola",
      "product": "Mesh Active T-Shirt - Navy Blue",
      "change": "sold_out",
      "price": "GBP 38",
      "delta": "",
      "seen": "2025-10-06",
      "currency": "GBP",
      "previous_price": "",
      "compare_at": "",
      "discount_pct": "",
      "stock": "sold_out",
      "basis": "stated",
      "row_kind": "product",
      "product_type": "Tops",
      "variants": "8",
      "in_stock_variants": "0",
      "sku_count": "",
      "avg_price": "",
      "on_sale_pct": "",
      "sold_out_count": "",
      "launches": "",
      "social_posts": "",
      "source_url": "https://adanola.com/products/mesh-active-t-shirt-navy-blue",
      "last_changed": null
    },
    {
      "id": "cw:adanola:14884950507893",
      "brand": "Adanola",
      "product": "Seam Detail Quarter Zip Polar Fleece - Black",
      "change": "sold_out",
      "price": "GBP 70",
      "delta": "",
      "seen": "2025-08-14",
      "currency": "GBP",
      "previous_price": "",
      "compare_at": "",
      "discount_pct": "",
      "stock": "sold_out",
      "basis": "stated",
      "row_kind": "product",
      "product_type": "Outerwear",
      "variants": "8",
      "in_stock_variants": "0",
      "sku_count": "",
      "avg_price": "",
      "on_sale_pct": "",
      "sold_out_count": "",
      "launches": "",
      "social_posts": "",
      "source_url": "https://adanola.com/products/seam-detail-quarter-zip-polar-fleece-black",
      "last_changed": null
    },
    {
      "id": "cw:adanola:14949345067381",
      "brand": "Adanola",
      "product": "AS Short Sleeve Oversized T-shirt - Black/White",
      "change": "sold_out",
      "price": "GBP 38",
      "delta": "",
      "seen": "2025-12-03",
      "currency": "GBP",
      "previous_price": "",
      "compare_at": "",
      "discount_pct": "",
      "stock": "sold_out",
      "basis": "stated",
      "row_kind": "product",
      "product_type": "T-shirt",
      "variants": "8",
      "in_stock_variants": "0",
      "sku_count": "",
      "avg_price": "",
      "on_sale_pct": "",
      "sold_out_count": "",
      "launches": "",
      "social_posts": "",
      "source_url": "https://adanola.com/products/as-short-sleeve-oversized-t-shirt-black-white",
      "last_changed": null
    },
    {
      "id": "cw:adanola:14949396971893",
      "brand": "Adanola",
      "product": "Cable Knit Beanie - Light Grey Melange",
      "change": "sold_out",
      "price": "GBP 36",
      "delta": "",
      "seen": "2025-07-30",
      "currency": "GBP",
      "previous_price": "",
      "compare_at": "",
      "discount_pct": "",
      "stock": "sold_out",
      "basis": "stated",
      "row_kind": "product",
      "product_type": "Accessories",
      "variants": "1",
      "in_stock_variants": "0",
      "sku_count": "",
      "avg_price": "",
      "on_sale_pct": "",
      "sold_out_count": "",
      "launches": "",
      "social_posts": "",
      "source_url": "https://adanola.com/products/cable-knit-beanie-light-grey-melange",
      "last_changed": null
    },
    {
      "id": "cw:adanola:14949483839861",
      "brand": "Adanola",
      "product": "3 Pack Multi Branding Socks - White/Dark Cherry",
      "change": "sold_out",
      "price": "GBP 28",
      "delta": "",
      "seen": "2025-08-14",
      "currency": "GBP",
      "previous_price": "",
      "compare_at": "",
      "discount_pct": "",
      "stock": "sold_out",
      "basis": "stated",
      "row_kind": "product",
      "product_type": "Accessories",
      "variants": "1",
      "in_stock_variants": "0",
      "sku_count": "",
      "avg_price": "",
      "on_sale_pct": "",
      "sold_out_count": "",
      "launches": "",
      "social_posts": "",
      "source_url": "https://adanola.com/products/3-pack-multi-branding-socks-white-dark-cherry",
      "last_changed": null
    },
    {
      "id": "cw:adanola:14966436200821",
      "brand": "Adanola",
      "product": "2 Pack Socks - Olive Green/White",
      "change": "sold_out",
      "price": "GBP 18",
      "delta": "",
      "seen": "2025-08-19",
      "currency": "GBP",
      "previous_price": "",
      "compare_at": "",
      "discount_pct": "",
      "stock": "sold_out",
      "basis": "stated",
      "row_kind": "product",
      "product_type": "Accessories",
      "variants": "1",
      "in_stock_variants": "0",
      "sku_count": "",
      "avg_price": "",
      "on_sale_pct": "",
      "sold_out_count": "",
      "launches": "",
      "social_posts": "",
      "source_url": "https://adanola.com/products/2-pack-socks-olive-white",
      "last_changed": null
    },
    {
      "id": "cw:adanola:14966436233589",
      "brand": "Adanola",
      "product": "2 Pack Socks - Cream/Coffee Bean",
      "change": "sold_out",
      "price": "GBP 18",
      "delta": "",
      "seen": "2026-01-05",
      "currency": "GBP",
      "previous_price": "",
      "compare_at": "",
      "discount_pct": "",
      "stock": "sold_out",
      "basis": "stated",
      "row_kind": "product",
      "product_type": "Accessories",
      "variants": "1",
      "in_stock_variants": "0",
      "sku_count": "",
      "avg_price": "",
      "on_sale_pct": "",
      "sold_out_count": "",
      "launches": "",
      "social_posts": "",
      "source_url": "https://adanola.com/products/2-pack-socks-cream-coffee-bean",
      "last_changed": null
    },
    {
      "id": "cw:adanola:14988272304501",
      "brand": "Adanola",
      "product": "Stripe Oversized Rugby Top - Fern Green/Chocolate Brown",
      "change": "sold_out",
      "price": "GBP 50",
      "delta": "",
      "seen": "2026-01-13",
      "currency": "GBP",
      "previous_price": "",
      "compare_at": "",
      "discount_pct": "",
      "stock": "sold_out",
      "basis": "stated",
      "row_kind": "product",
      "product_type": "Sweatshirts",
      "variants": "8",
      "in_stock_variants": "0",
      "sku_count": "",
      "avg_price": "",
      "on_sale_pct": "",
      "sold_out_count": "",
      "launches": "",
      "social_posts": "",
      "source_url": "https://adanola.com/products/stripe-oversized-rugby-top-fern-green-chocolate-brown",
      "last_changed": null
    },
    {
      "id": "cw:adanola:15001886458229",
      "brand": "Adanola",
      "product": "Hooded Waterproof Coat - Black",
      "change": "sold_out",
      "price": "GBP 120",
      "delta": "",
      "seen": "2025-09-25",
      "currency": "GBP",
      "previous_price": "",
      "compare_at": "",
      "discount_pct": "",
      "stock": "sold_out",
      "basis": "stated",
      "row_kind": "product",
      "product_type": "Tops",
      "variants": "8",
      "in_stock_variants": "0",
      "sku_count": "",
      "avg_price": "",
      "on_sale_pct": "",
      "sold_out_count": "",
      "launches": "",
      "social_posts": "",
      "source_url": "https://adanola.com/products/hooded-tech-jacket-black",
      "last_changed": null
    },
    {
      "id": "cw:adanola:15009743995253",
      "brand": "Adanola",
      "product": "Socks - Coffee Bean",
      "change": "sold_out",
      "price": "GBP 10",
      "delta": "",
      "seen": "2026-01-05",
      "currency": "GBP",
      "previous_price": "",
      "compare_at": "",
      "discount_pct": "",
      "stock": "sold_out",
      "basis": "stated",
      "row_kind": "product",
      "product_type": "Accessories",
      "variants": "1",
      "in_stock_variants": "0",
      "sku_count": "",
      "avg_price": "",
      "on_sale_pct": "",
      "sold_out_count": "",
      "launches": "",
      "social_posts": "",
      "source_url": "https://adanola.com/products/socks-coffeebean",
      "last_changed": null
    },
    {
      "id": "cw:adanola:15009778631029",
      "brand": "Adanola",
      "product": "Adanola Water Bottle 550ml - Coffee Bean",
      "change": "sold_out",
      "price": "GBP 30",
      "delta": "",
      "seen": "2025-10-30",
      "currency": "GBP",
      "previous_price": "",
      "compare_at": "",
      "discount_pct": "",
      "stock": "sold_out",
      "basis": "stated",
      "row_kind": "product",
      "product_type": "Accessories",
      "variants": "1",
      "in_stock_variants": "0",
      "sku_count": "",
      "avg_price": "",
      "on_sale_pct": "",
      "sold_out_count": "",
      "launches": "",
      "social_posts": "",
      "source_url": "https://adanola.com/products/adanola-waterbottle-550ml-coffee-bean",
      "last_changed": null
    },
    {
      "id": "cw:adanola:15011913204085",
      "brand": "Adanola",
      "product": "Varsity Long Sleeve Drop Shoulder T-shirt - White/Dark Cherry",
      "change": "sold_out",
      "price": "GBP 40",
      "delta": "",
      "seen": "2025-07-30",
      "currency": "GBP",
      "previous_price": "",
      "compare_at": "",
      "discount_pct": "",
      "stock": "sold_out",
      "basis": "stated",
      "row_kind": "product",
      "product_type": "T-shirt",
      "variants": "8",
      "in_stock_variants": "0",
      "sku_count": "",
      "avg_price": "",
      "on_sale_pct": "",
      "sold_out_count": "",
      "launches": "",
      "social_posts": "",
      "source_url": "https://adanola.com/products/varsity-short-sleeve-oversized-t-shirt-white-dark-cherry",
      "last_changed": null
    },
    {
      "id": "cw:adanola:15011930964341",
      "brand": "Adanola",
      "product": "Stripe Long Sleeve T-shirt - Blue Stripe",
      "change": "sold_out",
      "price": "GBP 46",
      "delta": "",
      "seen": "2026-01-13",
      "currency": "GBP",
      "previous_price": "",
      "compare_at": "",
      "discount_pct": "",
      "stock": "sold_out",
      "basis": "stated",
      "row_kind": "product",
      "product_type": "Tops",
      "variants": "8",
      "in_stock_variants": "0",
      "sku_count": "",
      "avg_price": "",
      "on_sale_pct": "",
      "sold_out_count": "",
      "launches": "",
      "social_posts": "",
      "source_url": "https://adanola.com/products/stripe-long-sleeve-t-shirt-blue-stripe",
      "last_changed": null
    },
    {
      "id": "cw:adanola:15012962009461",
      "brand": "Adanola",
      "product": "Brushed Beanie - Ice Blue",
      "change": "sold_out",
      "price": "GBP 34",
      "delta": "",
      "seen": "2025-09-25",
      "currency": "GBP",
      "previous_price": "",
      "compare_at": "",
      "discount_pct": "",
      "stock": "sold_out",
      "basis": "stated",
      "row_kind": "product",
      "product_type": "Accessories",
      "variants": "1",
      "in_stock_variants": "0",
      "sku_count": "",
      "avg_price": "",
      "on_sale_pct": "",
      "sold_out_count": "",
      "launches": "",
      "social_posts": "",
      "source_url": "https://adanola.com/products/brushed-beanie-ice-blue",
      "last_changed": null
    },
    {
      "id": "cw:adanola:15012962206069",
      "brand": "Adanola",
      "product": "Stripe Beanie - Coffee Bean/Marshmallow White",
      "change": "sold_out",
      "price": "GBP 34",
      "delta": "",
      "seen": "2025-09-25",
      "currency": "GBP",
      "previous_price": "",
      "compare_at": "",
      "discount_pct": "",
      "stock": "sold_out",
      "basis": "stated",
      "row_kind": "product",
      "product_type": "Accessories",
      "variants": "1",
      "in_stock_variants": "0",
      "sku_count": "",
      "avg_price": "",
      "on_sale_pct": "",
      "sold_out_count": "",
      "launches": "",
      "social_posts": "",
      "source_url": "https://adanola.com/products/stripe-beanie-coffee-bean-marshmallow-white",
      "last_changed": null
    },
    {
      "id": "cw:adanola:15016671510901",
      "brand": "Adanola",
      "product": "Padded Pouch - Black",
      "change": "sold_out",
      "price": "GBP 26",
      "delta": "",
      "seen": "2025-08-28",
      "currency": "GBP",
      "previous_price": "",
      "compare_at": "",
      "discount_pct": "",
      "stock": "sold_out",
      "basis": "stated",
      "row_kind": "product",
      "product_type": "Accessories",
      "variants": "1",
      "in_stock_variants": "0",
      "sku_count": "",
      "avg_price": "",
      "on_sale_pct": "",
      "sold_out_count": "",
      "launches": "",
      "social_posts": "",
      "source_url": "https://adanola.com/products/padded-pouch-black",
      "last_changed": null
    },
    {
      "id": "cw:adanola:15020837503349",
      "brand": "Adanola",
      "product": "Ribbed Zip Through Knit Sweatshirt - Oatmeal/Marshmallow White",
      "change": "sold_out",
      "price": "GBP 70",
      "delta": "",
      "seen": "2025-10-30",
      "currency": "GBP",
      "previous_price": "",
      "compare_at": "",
      "discount_pct": "",
      "stock": "sold_out",
      "basis": "stated",
      "row_kind": "product",
      "product_type": "Knit Tops",
      "variants": "8",
      "in_stock_variants": "0",
      "sku_count": "",
      "avg_price": "",
      "on_sale_pct": "",
      "sold_out_count": "",
      "launches": "",
      "social_posts": "",
      "source_url": "https://adanola.com/products/ribbed-zip-through-knit-sweatshirt-oatmeal-marshmallow-white",
      "last_changed": null
    },
    {
      "id": "cw:adanola:15039394578805",
      "brand": "Adanola",
      "product": "Brushed Triangle Cross Back Bra - Dark Grey Melange",
      "change": "sold_out",
      "price": "GBP 34",
      "delta": "",
      "seen": "2025-11-13",
      "currency": "GBP",
      "previous_price": "",
      "compare_at": "",
      "discount_pct": "",
      "stock": "sold_out",
      "basis": "stated",
      "row_kind": "product",
      "product_type": "Sports Bras",
      "variants": "8",
      "in_stock_variants": "0",
      "sku_count": "",
      "avg_price": "",
      "on_sale_pct": "",
      "sold_out_count": "",
      "launches": "",
      "social_posts": "",
      "source_url": "https://adanola.com/products/brushed-triangle-cross-back-bra-dark-grey-melange",
      "last_changed": null
    }
  ]
}